Competitive position and strategic options of a digital brand in a new market context.
The context
Tediber, a digital bedding brand and portfolio company of Parquest, is operating in a new market context. The fund wants to understand the market before deciding.
The brief
Clarify the market situation and the competitive position.
What we did
Interviews with sector experts and former executives from the market, an analysis of the competitive position in a market that has changed regime, and the strategic options open to the portfolio company — presented as choices to be made, with what each assumes and what each costs, rather than as a single recommendation.
The impact
A basis for the fund’s decision, that also says what is not known.
ESG strategy in four months: interviews, double materiality, actionable priorities.
The impact. A strategy the group applies, not a report.
Digital strategy and an app prototype to open up primary care.
The impact. A digital department created straight afterwards.
An executive committee offsite that ends with a plan and a horizon.
The impact. A shared plan, and a team that worked together.
Let’s talk about you.
Describe your challenges in three lines; we reply within 48 hours with a proposal.
Let’s talk