Innovation and its launch into new countries, for the parent company of Leroy Merlin.
The context
Adeo, parent company of Leroy Merlin, is working on its international growth drivers.
The brief
Structure innovation and equip the teams who carry it into new markets.
What we did
Two days with the teams, half transmission and half workshop, on the three models reshuffling the cards in retail: platforms — what makes them take off, bootstrapping supply and demand, the role of data —, digitally native vertically integrated brands, and what the store becomes once everything else is online. Each block closed by a workshop on the group’s own businesses, so that the framework serves decisions rather than understanding alone.
The impact
A shared framework to work through concepts and carry them into new markets.
ESG strategy in four months: interviews, double materiality, actionable priorities.
The impact. A strategy the group applies, not a report.
Digital strategy and an app prototype to open up primary care.
The impact. A digital department created straight afterwards.
An executive committee offsite that ends with a plan and a horizon.
The impact. A shared plan, and a team that worked together.
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